Il Pastaio

Il Pastaio*

*Il Pastaio is a fictitious brand to preserve the client’s real identity.

A richest culture

Brand: Il Pastaio
Category: Pasta
Our Role: Branding, Packaging, CGI Rendering

Italian culture is one of the richest in the world, but sometimes understanding it is not so easy. To understand an Italian there are two ways: looking at his gestures and savoring Il Pastaio.

La cultura italiana es de las más ricas del mundo, pero a veces entenderla no es tan fácil. Para entender a un italiano hay dos formas: mirando sus gestos
y saboreando Il Pastaio.

Challenge

Position this range of products as pasta of Italian origin.

Posicionar a esta gama de productos como pastas de origen italiano.

Result

A sober design with a premium image of the ingredients presented in a simple way to convey the origin of the product.

Un diseño sobrio con una imagen premium de los ingredientes pero de manera simple para transmitir el origen del producto.